Post about the giveaway multiple times (“One week left to enter,” “Last chance to enter,” etc.) to make sure that no one misses it.īonus: Download 4 free, customizable social media contest templatesto help you get started promoting your contests on Instagram, Twitter, and Facebook. You’ll want to share it on your Instagram Stories as well as any other social media platform your brand uses. Promote your Instagram giveaway as widely as possible. You can also use Hootsuite to see how well the giveaway is performing in analytics, and respond to questions in your DMs or comments using Hootsuite’s inbox 5. Publish your contest (at the right time)Īnd we’re live! Publish your contest using Hootsuite’s Best Time to Publish feature to ensure that your giveaway is being seen by the maximum number of followers. Offering products and prizes related to what your page revolves around is more effective-it ensures that anyone who enters and follows you for the contest is engaged with what it is you do. General prizes like cash or Amazon gift cards will lure in random followers looking for a chance to win a quick buck. It’s wise to make sure the prize is related to your brand. It could be a product or assortment of products, a gift card, a service, or something else. This part should be fun! Decide what it is your followers will be competing for. If your contest is only open to certain geographic areas, be sure to include that information clearly. If this isn’t possible, direct users to the giveaway post’s caption or wherever else the rules may be outlined. This will make them easy to find for your followers.Ī post shared by Melvin Tseng sharing the contest on your website, a dedicated landing page, or other social media platforms, include any important rules upfront. When posting about the giveaway on Instagram, it may be best to include the deadlines and promotion guidelines in the caption. Set (and share) the rulesĬlear rules are essential. That will make tracking the success of the contest far easier. Whatever it may be, figure out early on what you want to gain. More followers? Increased sales numbers for a specific product or service? Start by deciding what the goal of your contest is.
#Ever forward apparel instagram how to#
How to do an Instagram giveaway: 6 steps 1. Who would we be without our followers? Hosting an Instagram giveaway helps build your relationship with your audience and give them something in return for their support. Contests can be a great opportunity to allow your audience to generate (free and creative) content for your page.
Giveaways give your audience a chance to interact with your brand and your content-they bring in algorithm-friendly engagement in the form of likes and comments.
Contests tend to bring in new viewers to your page. Here are some common reasons why brands throw giveaways on Instagram: Users can enter the contest based on criteria defined by the giveaway organizer. What is an Instagram giveaway?Īn Instagram giveaway (or an Instagram contest) is a type of promotion involving a brand or creator gifting a product or service to an Instagram user. Bonus: Download 4 free, customizable social media contest templatesto help you get started promoting your contests on Instagram, Twitter, and Facebook.
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